From Our Founder

Hey everyone,

It's been a while, so I thought I would jump into your inbox to say hey, and give some updates.

As you've probably been seeing, we've expanded into drink mixes with a launch at CVS! Some day I'll share all the horror stories of that launch, but suffice it to say it was a big effort from our whole team to create, produce, and distribute those.

From the 30,000 foot view, I think the drink mixes add a new dimension to our company that demonstrates our commitment to our overall goal: to create clean, plant-based, organic, whole food, functional supplements. Just as we did with our Clean Energy shots, we feel like this new line (particularly the Immune Boost) offers a fresh alternative that's better for you and better tasting. Think about it: When it comes to energy shots or "immunity" powders, we really haven't had much choice over the last 10+ years. We're hoping to change that.

Aside from that, we've been seeing incredible adoption of our energy shots across all channels: online, convenience stores, drug stores, you name it. It's been crazy to see how 5 Hour Energy is sold literally everywhere. The cool thing is feeling like anywhere they've gone, we can go. We keep hearing the same feedback: That people can't believe the effect. It's been super encouraging to hear how we're solving problems for people: Focus for afternoon meetings, motivation to work out, whatever it may be. All without the headache, crash, and other consequences to drinking traditional energy products.

I'll be checking in more often going forward, so drop me a note with anything you want to hear about!

Talk soon,
Ethan