Founder

MEET THE FOUNDER · ETHAN HIRSHBERG

I SPOTTED A

GLARING VOID IN THE ENERGY AISLE.

So I created it myself. Now they’re sold in stores nationwide.

USDA Organic. Plant caffeine. Real fruit. Glass bottle. The clean energy shot the market was missing.

TRY ETHAN'S READ MY STORY

USDA ORGANIC

Across the entire product line

PLANT CAFFEINE

Green Tea + Guayusa, no synthetics

DIETITIAN-FORMULATED

In-house team, every decision

GLASS BOTTLE

Non-toxic, no plastic

NATIONALLY STOCKED

Whole Foods

OUR STORY · MEET ETHAN HIRSHBERG

MOST ENERGY SHOTS ARE BUILT BACKWARDS.

I BUILT MINE FROM SCRATCH.

When I looked at the energy shot aisle in 2017, I couldn't believe what was on the shelf: synthetic caffeine, artificial dyes, plastic bottles.

"A glaring void," I told my team. "Let's fill it."

— Ethan Hirshberg

Founder & CEO of Ethan's

SHOP CLEAN ENERGY

WHY ETHAN'S

MOST ENERGY SHOTS WIRE YOU UP, THEN CRASH YOU.

OURS KEEPS YOU STEADY.

Six reasons Ethan's replaces what's in your fridge.

No jitters, no crash

Plant caffeine + L-Theanine = a smooth energy curve, not a synthetic spike.

USDA certified organic

Across every product. Virtually no competitor in our category matches this.

Real fruit, not flavor

Organic juice base. No mystery 'natural flavors.' No lab chemistry.

Mushroom adaptogens

Lion's Mane + Cordyceps for calm focus — not just a caffeine hit.

Glass, not plastic

Non-toxic packaging. No microplastics. No leaching. Just a clean shot.

Dietitian-formulated

Registered dietitians formulate every product in-house. Never outsourced.

THE ROUTINE

PLANT CAFFEINE IS THE ONLY WAY TO GET ENERGY WITHOUT THE CRASH.

Three steps. Two seconds. Cleaner energy than any synthetic shot can deliver.

01 SHAKE

Give the bottle a quick shake. Real fruit juice settles to the bottom — that's a good sign.

Best in the morning or pre-workout.

02 SHOOT

Down it in 2 seconds. 25 calories. No mixing, scooping, or cleanup

Tastes like real fruit because it is real fruit.

03 GO

Steady energy kicks in within 20 minutes. Lasts 4–5 hours. No crash, no anxiety.

Most users feel the difference on day one.

WHAT IS PLANT CAFFEINE?

Caffeine extracted from whole plants (Green Tea + Guayusa) instead of synthesized in a lab. Paired with L-Theanine and adaptogens, it releases gradually — calm focus, not a synthetic spike.

THE CORE FOUR

SHOP THE LINEUP.

Our best-selling daily essentials. High-impact energy. Zero crash.

Energy Shots

Pre-Workout

150mg Caffeine

(98)

Pomegranate Blueberry Shots

Bold and juicy. Our bestseller for a reason.

150mg Caffeine

(98)

Pineapple Shots

Functional, fruity and flat out delicious.

200mg Caffeine

Extra Strength

(98)

Orange Mango Shots

Bright, tropical citrus with an extra kick of caffeine.

150mg Caffeine

(98)

Tart Cherry Ginger Shots

Potent, powerful and dynamic. Pucker up!

(1)

Blueberry Lemonade

(1)

Pineapple

(1)

Orange Mango

(1)

Concord Grape

BUNDLE & SAVE EXPLORE BUNDLES

THE PROOF

1,000+ FIVE-STAR REASONS TO SWITCH TO CLEAN ENERGY.

Real customers. Real energy. Read what they're saying.

4.8 Average rating on Amazon

"GOOD, CLEAN ENERGY WITH NO CRASH."

Great shots with a mellow energy. No over the top buzzing and crash.

Verified Customer

85% Of Whole Foods locations carry Ethan's

"Kept me alert without the jitters."

I tried the Pomegranate Blueberry and it was great. No crash, no shakes — just clean energy that lasted.

Verified Customer

1,000+ CVS stores nationwide

"Smooth, delicious, the right amount."

Smooth and delicious — not overpowering, and gave the exact amount of energy I needed. Best energy shot that exists.

Verified Customer

READ ALL 1,000+ REVIEWS

EXCLUSIVE OFFER

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